The story behind cococita.com.
Coco is Spanish for coconut, and the -cita ending is the affectionate diminutive, so Cococita reads as little coconut in Spanish and as a sweet, rhythmic name everywhere else. Coconut is a strong food and beauty ingredient trend, and the pair of .com and .de serves both international and German launches.
“Sweet by nature.”
Why it works
Cococita is Spanish for little coconut, built from coco and the affectionate diminutive -cita. The rhythm of the repeated co makes it fun to say in any language, and the coconut meaning gives food, drink and beauty brands an obvious ingredient story. The .com plus .de pair supports an international and German rollout.
- 01Means something sweet and natural in Spanish without being hard for others
- 02The repeated syllable makes it memorable and easy to say aloud
- 03Coconut is a durable ingredient trend in food and beauty
What it could become
- Food, drink and snack brands9.2
- Natural beauty and skincare8.7
- Children's products and fashion8.0
- Cafes, bakeries and dessert shops7.6
- Travel and lifestyle brands6.5
Positioning
Cococita turns one ingredient into a cheerful range of snacks, drinks and treats that feel homemade and tropical, for shoppers who read labels and still want dessert.
Brand score
7.7/10
The honest note
Eight letters with three c's can trip up spelling by ear, and the name only makes literal sense to Spanish speakers.
