The story behind mortemix.com.
A name with a gothic edge. It belongs on a game title screen, a record sleeve or a bottle of something strong.
“Sound after dark.”
Why it works
Death and DJ culture meet plainly in Mortemix. The result is dark, theatrical and narrow in a useful way for a label that knows its audience.
- 01Morte gives the name an immediate gothic identity
- 02Mix connects naturally to DJs, remixes and music culture
- 03The hard consonants stand out on posters and record sleeves
What it could become
- Music labels and artists9.3
- Nightlife and events8.7
- Horror and dark fantasy games8.0
- Spirits and craft drinks7.3
- Streetwear and merchandise6.4
Positioning
Mortemix is a home for electronic artists with a darker point of view. The brand turns underground sound into a clear, collectible identity.
Brand score
7.9/10
The honest note
Morte means death in Italian and Portuguese, which suits darker entertainment but limits family-friendly uses.
